Have you ever used pain patches? Do they seem to work?
When it comes to running-related pain, I try to be careful distinguishing "normal" pain from "potentially long-lasting" pain. For example, if I'm sore, I never use anything... it's that "good" kind of hurt that takes a while to set apart from "bad" hurt. "Bad" hurts, for me, include any pain that is sharp and any pain that feels like a tender painful bruise to the touch.
The area you see in the picture below is of the latter category.
I prefer using patches over creams, mostly because they are less messy. I find both effective if the pain is going to be receptive things besides rest.
I like these SalonPas Pain Relief patches because after a few minutes, the area under the patch feels slightly warm and cooled, at the same time. Somehow! These feel soooo good that I wish I could put a bunch all over my body, but I don't think that is safe.
The patches themselves are flexible and stay on pretty well, assuming you don't put lotions under it or sweat too much or put it in a location that is simply not amenable to patches (like joints).
And thankfully, after a day or so of patches, this spot was declared healed... for now.