I remember when Soyjoy first came out a few years ago. I ended up picking up some (really cheap) ones from the grocery store and wound up disappointed. It was very crumbly and so light that they did not make a dent in my hunger at all.
Fast-forward to 2011... and some Soyjoy bars somehow ended up in some race goodies:
Although I knew these bars were not vegan (dairy), I nibbled on them as I was working on my dissertation. They were a little more chewy than I remembered and had some tiny dried fruit bits inside, which were actually delicious.
I won't be making a habit out of eating these due to the dairy, inability to fill me up, etc., but it's a tasty little treat that can maybe tide you over for a short while when you'd otherwise be grabbing a cookie or something.